3 Social Media Tools Every Realtor Should Be Using
There are approximately one billion platforms promising to write your captions, edit your videos, organize your leads, fix your posture, and make you a thought leader before lunch. Downloading all of them will leave you with 14 open tabs, six free trials you forgot to cancel, and absolutely no desire to post.
But if I had to choose three social media tools for real estate agents to genuinely learn, I would pick Riverside, Manychat, and Metricool.
Riverside: Record Once and Give Yourself Weeks of Content
Real estate agents love to tell me they “have nothing to post” while casually explaining the entire co-op approval process to me for 20 minutes.
You have content. It is currently disappearing into phone calls, client conversations, voice notes, and rants delivered to your assistant from the driver’s seat of your car.
Riverside gives you a place to record those ideas in high-quality video and audio, either alone or with a guest. It records locally, supports video up to 4K, creates separate tracks, and includes tools for editing and turning longer recordings into shorter social clips. One solid recording session can become a YouTube video, several Reels, short clips, quote graphics, a blog, and an email.
Suddenly, you have several weeks of material and can retire “I didn’t know what to post” from your vocabulary.
Manychat: Turn Attention Into an Actual Next Step
Now let’s discuss the Reel you posted that got 78 comments.
Did anything happen after that? Did those people receive your buyer guide? Did they join your email list? Did one of them book a consultation? Or did you heart every comment, feel briefly famous, and move on with your day?
Manychat connects Instagram engagement to an automated follow-up. You can create a post that tells people to comment a keyword (“GUIDE,” “BROOKLYN,” “BUYER,” whatever makes sense) and Manychat can reply publicly and send them a private message.
That message could deliver a relocation guide, send a link to an event, ask a qualifying question, or direct someone toward your consultation form. If the person interacts with the message, you can continue the conversation within Instagram’s messaging rules and move them further into your system.
This is where social media automation becomes genuinely useful for real estate agents. You are removing the awkward delay between “I’m interested” and “here’s the information you asked for.”
And yes, you still need a strategy. Sending an automated DM with a random PDF you made in 2022 does not constitute a funnel. The resource should solve a real problem, the message should sound like you, and the next step should make sense.
Manychat handles the delivery. You still need to give people something worth requesting.
Metricool: Plan It, Post It, and Find Out If It Worked
I am obsessed with Metricool. I talk about it constantly. I recommend it to clients, use it every day, and would probably bring it up at dinner if given even the slightest opening. In fact, I talked about it so much that they even gave me a discount code which you can use to try it for free (!!!).
Metricool lets you plan and schedule content across multiple platforms, review analytics, manage comments and messages, and build reports from one dashboard. It keeps me from opening five separate apps just to check that everything published correctly, which is exactly the kind of administrative nonsense I would like technology to handle for me.
For agents, this means you can batch your content, map it out on a calendar, schedule it ahead of time, and then see what actually worked. Which topics earned profile visits? Which Reels were shared? Are your neighborhood videos consistently outperforming your listing posts?
I love her. I trust her. She has never made me manually upload a carousel from the grocery store.
If you want to try Metricool for free, use the code ANNESINGER.
The Three Tools Work Best Together
Here is the workflow I want you to imagine.
You use Riverside to record a 30-minute conversation about buying your first apartment in NYC. You turn that recording into several short videos. You schedule those clips through Metricool and track which topics get the strongest response. On one Reel, you invite viewers to comment “CHECKLIST” for your first-time buyer resource. Manychat delivers it immediately and guides interested people toward the next step.
Now your content has a system behind it.
Riverside creates the raw material. Metricool keeps it moving. Manychat turns engagement into conversation. These real estate social media tools cover creation, consistency, measurement, and lead capture without requiring you to assemble the marketing equivalent of NASA mission control.
Learn these three properly before adding anything else to your stack. Because the fanciest software in the world cannot save a strategy held together by screenshots, forgotten drafts, and a Notes app titled “POST IDEAS NEW NEW FINAL.”
