MEET THE TEAM
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Two truths and a lie:
I speak Spanish.
Disney Channel once stole my identity and turned it into a wildly successful television show.
I was a junior Olympic figure skating champ.
I’m a creative with a passion for storytelling, shaped by the places I’ve lived and the people I’ve met.
Before marketing, I studied Theatre and English, a dual major that taught me how to think about story from every angle: voice, audience, emotion, timing, character, conflict, and the power of making someone feel something. That background still shapes the way I see social media.
From growing up in Charleston, South Carolina, to living everywhere from New Orleans to Berlin and finally, nearly a decade in Madrid, my life has been shaped by cities with strong personalities. Each one taught me something different about identity, community, style, and the way people connect.
That perspective is a huge part of how I approach marketing. I believe every brand, like every city and every great character, has its own voice, pace, and story to tell. The magic is not in making every brand sound trendy. It’s in paying close attention to what makes it distinct, then translating that into content that feels strategic, memorable, and true.
Now based in Manhattan, I bring that same story-first, culturally informed perspective to every project, helping brands tell their story in their own words, reach new audiences, and grow with intention.
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Two truths and a lie:
I speak five languages
I worked as a Motorsport reporter before getting into digital marketing
I once participated in a cooking show on Italian television
I’m a chronically online — duh — digital specialist hailing from the north of Italy.
After earning a dual degree in Literature and Marketing in Milan, I moved to the beautiful Costa Blanca in Spain and lived there for two years. They say home is where the heart is and, funnily enough, mine is still there.
My background blends language, strategy, and digital culture. I’ve recently translated a book, which is probably the most “yes, I actually do read the captions” thing about me, and I’ve spent enough time online, working across languages and markets, that English has become second nature. Basically: Italian roots, international brain, internet-native instincts.
Now based in Italy once more, I work with international clients to help them grow online through tailored content, thoughtful strategy, a special attention to detail, and a fun attitude. Over the years, my work has spanned industries from Formula One to real estate, giving me a front-row seat to very different audiences, brands, and ways of showing up online.
When I’m not writing, translating, posting, planning, or deep-diving into the algorithm, you’ll probably find me reading, traveling, or romanticizing my next coffee in a new city.
