If your brand strategy sounds like:
“Let’s just stick to what everyone else is doing,” congrats—you’ve officially become invisible.

In a digital world where attention spans are shorter than a TikTok trend cycle, playing it safe doesn’t just keep you small—it actively hurts your business.

Let’s break down why, what you should do instead, and how social media marketing agencies (like us 👋) can help you show up and stand out.

*anne + maria talking strategy w/ friends at the empire state building*

The Problem with Playing It Safe

Every day, your potential customers are scrolling past thousands of brands. If your content blends in, it may as well not exist. Safe content = forgettable content. You’ve got about 3 seconds to grab attention—and a beige Canva quote graphic just won’t cut it.

When you play it safe, you're often doing one (or all) of the following:

Posting content that sounds like your competitors
Avoiding bold brand opinions or personality
Saying “we help everyone” instead of niching down
Using your Instagram like a digital brochure

Let’s be real: the internet rewards the brave.

Real-World Example: Duolingo's TikTok Takeover

When Duolingo leaned into chaotic, unhinged humor on TikTok—with their giant owl mascot threatening users in hilarious skits—they didn’t just go viral. They skyrocketed their brand awareness and turned a language app into a pop culture moment.

Lesson: They could’ve played it safe. Instead, they went weird. And it worked.

*it also sparked the funniest memes of all time.* ***photo credit:*** ***bored panda***

What Do Social Media Marketing Agencies Do?

At Far Fetched Marketing, our job isn’t to just make your feed “look good.” We help you:

Develop a brand voice that stands out in your space
Create scroll-stopping content that makes people care
Identify what platforms your dream clients are actually on
Turn social media into a lead-generating machine

TL;DR: We bring your brand to life in a way that actually gets attention—and gets results.

Which Social Platform Is Best for Marketing?

This isn’t a one-size-fits-all answer, but here’s a cheat sheet:

Instagram – Great for visual storytelling, personal branding, and community building.
TikTok – Ideal for high engagement and viral potential. Think behind-the-scenes, close friends vibes.
LinkedIn – Perfect for B2B, thought leadership, and service-based professionals.
Pinterest – Still a sleeper hit for lifestyle, design, and e-commerce brands.
Facebook – Best for local business visibility, event promotion, and community groups. But it’s a bleak, bleak place.

The key: Go where your people are, not just where it feels comfortable.

How Social Media Marketing Works (When Done Right)

Effective social media marketing isn’t just posting and hoping. It’s a full ecosystem. Here’s how it should work:

Strategy first. We define your goals, audience, and vibe.
Consistent content. Regular posts that reflect your voice, visuals, and value.
Engagement. We don’t just talk at your audience—we start conversations.
Conversion paths. Every piece of content is part of a journey that leads to inquiries, bookings, or sales.
Data-driven tweaks. We track performance and adjust based on what works (and what flops).

Bold Marketing Ideas to Get New Customers

Feeling stuck in a content rut? Try these not-so-basic ideas:

🌀 Start a mini video series. Think: “Real Talk Tuesdays” or “Behind-the-Brand” – humanize your business.

🎤 Host an unfiltered AMA (Ask Me Anything) on Stories or TikTok. Transparency builds trust.

💌 Create a spicy lead magnet. Example: “The 10 Most Boring Brand Mistakes (and how to fix them)” as a free PDF in exchange for an email. You can find some more examples here.

🎁 Partner up for a giveaway. Find a biz that shares your audience and co-create something fun and offbeat.

👽 Unleash your weird. Say the thing no one else is saying in your industry—and say it loud.

Final Thoughts

If you want a brand that just gets by, sure—keep playing it safe.

But if you want a brand that gets remembered?
You’ve gotta be willing to be bold. Be weird. Be real.

And if you’re ready to do that with a team that thrives on out-there ideas and high-impact strategy—
✨ Far Fetched Marketing is ready to help you turn heads and take names.

Let’s make some marketing magic. [Contact us here] 💌

Why Playing It Safe Is Killing Your Brand